Quantitative scale. Qualitative depth.
Run surveys, AI interviews, recruitment, analysis and reporting in one connected workflow.
- Surveys and AI Interviews in one project
- No exporting between tools
One question. Two projects.
Most research teams run a quantitative study first, analyse the results, then launch a separate qualitative phase to understand the why behind the numbers.
More setup. More waiting. More handoffs.
One study. One dataset.
Design surveys and AI Interviews together from the start. Run quantitative scale and qualitative depth within the same research project.
- Understand what happened and why in the same study
- Quantitative scale with qualitative depth
- No separate recruitment, projects or datasets
Everything research teams need.
Five capabilities. One connected workflow. No exports, no re-imports, no re-recruitment.
- Logic, piping & branching
- Quotas & sampling
- Multi-language fielding
Built for complex research.
The methodological depth real research demands — without the enterprise complexity.
- 25+ question typesFrom simple single choice to MaxDiff, Conjoint and semantic differential.
- Logic & branchingConditional flows, piping, skips and complex routing.
- Quotas & samplingLive quota management with overflow and balancing.
- RandomisationQuestion, option and group randomisation built in.
- Multi-languageAuthor once, translate inline, deploy in any market.
- Mobile-first UXOptimised for the device respondents actually carry.
Qualitative depth at scale.
AI-moderated interviews that probe like a researcher and run like a survey — as a standalone study or embedded inside any survey.
- Conversational AI moderationAn AI moderator that listens like a researcher.
- Dynamic probingAdaptive follow-ups based on what respondents actually say.
- Voice and videoCapture spoken responses, tone and context through video.
- Automatic summariesPer-interview synthesis ready the moment it ends.
- Transcript analysisSearchable, taggable, codeable across the full study.
Peekator is innovative and future-facing — they build capabilities we didn't even know we needed, and bridge the gap between qualitative and quantitative research.
From responses to insights.
Auto coding, filters, cross-tabs and AI analysis — with shareable dashboard links you control.
- Auto codingOpen-ends coded automatically — still defensible and auditable.
- FiltersSlice and segment your data to find the answers that matter.
- Shareable dashboard linkCustomise which questions to show or hide and set a valid time for the link.
- Cross tabsCompare segments side by side across any variables.
- AI analysisGet AI-powered insights and summaries from your dataset.
Reporting stakeholders actually read.
Live dashboards and exportable decks — built from the same dataset your team analysed.
- Automated reportingCharts and narratives generated from your live data.
- Flexible exportsDownload in Excel, PPT, SPSS and CSV formats.
- Live stakeholder accessRead-only seats for the people who need answers.
Trusted by research teams across 19 countries.
“They're a genuine extension of our team — always there to help and deliver the best research possible.”
“The support team is great — very responsive, they get things out as quickly as possible, and they'll even suggest tweaks to improve the survey.”
“Many of my ‘wouldn't it be great if we could do this’ comments are now actual features on the platform.”
Pricing that scales with your research.
Three plans. Clear differentiation. The right one depends on how you work.
Single projects and lean teams getting started with modern research.
- 8k survey completes
- 200 AI interview completes
- 50k email invites
- 1k SMS invites
- 400 WhatsApp invites
- Unlimited users, Slack 1 user
Research teams running multiple studies across surveys and AI interviews.
- 80k survey completes
- 1500 AI interviews completes
- 250k email invites
- 4k SMS invites
- 1.5k WhatsApp invites
- Unlimited users, Slack full team
Governance, security and global rollout for large organisations.
- Tailored usage allowances
- Custom survey and AI Interview volumes
- Enterprise onboarding
- Dedicated customer success support
- Security and governance options
- Unlimited users, Slack full team
All plans include onboarding, methodology support and unlimited seats for your research team.
Peekator panel ratecard
Per-complete pricing for surveys and AI interviews by audience difficulty and length.
Surveys
| Survey length | General Profile(down to 50% of general population) | Niche Profile(down to 20% of general population) | Super Niche(down to 10% of general population) | B2B/Ultra Niche(target by decision makers, industries, etc.) |
|---|---|---|---|---|
| 0–3 minutes | £1.90 | £3.30 | £6.10 | £12.45 |
| 4–6 minutes | £2.20 | £3.75 | £6.60 | £13.15 |
| 7–10 minutes | £2.50 | £4.30 | £7.40 | £14.25 |
| 11–15 minutes | £2.90 | £5.05 | £8.30 | £15.75 |
AI Interviews
| Interview length | General Profile(down to 50% of general population) | Niche Profile(down to 20% of general population) | Super Niche(down to 10% of general population) | B2B/Ultra Niche(target by decision makers, industries, etc.) |
|---|---|---|---|---|
| 0–10 min | £15.00 | £30.00 | £45.00 | £60.00 |
| 11–20 min | £25.00 | £40.00 | £55.00 | £70.00 |
| 21–30 min | £35.00 | £50.00 | £65.00 | £80.00 |
| 31–45 min | £45.00 | £60.00 | £75.00 | £90.00 |
| 46+ min | £60.00 | £75.00 | £90.00 | £105.00 |
Quality isn't a feature.
It's the foundation.
Reliable insights start with reliable data. Every Peekator study is protected by a framework of 17 quality checks designed to identify fraud, low quality responses, duplicate participation and inconsistent answers before analysis begins.
17 automated and human quality checks applied throughout the research process.
Applied across surveys and AI Interviews.
Every dataset is reviewed against our quality framework before reporting and analysis.
Bring your hardest research question.
We’ll show you how it runs in Peekator — surveys, AI interviews, analysis and reporting, end to end, in a single 30-minute demo.
- · A live survey + AI interview project built end-to-end
- · Analysis, themes and summary on real data
- · A shareable reporting dashboard
- · Pricing and rollout tailored to your team